Psychology of Persuasion

Submitted by MikeC on Thu, 2007-05-03 20:42.
cover of Psychology of Persuasioninfluence: The Psychology of Persuasion (Collins Business Essentials)

author: Robert B. Cialdini
rating:
asin: 006124189X
binding: Paperback
list price: $17.95 USD
amazon price: $12.21 USD


This is an excellent book that provides insights into the methods often used to influence peoples' behavior.

Well worth a read, and should be re-read from time to time.

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