author: Robert B. Cialdini asin: 006124189X binding: Paperback list price: $17.95 USD amazon price: $12.21 USD

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.