persuasion
Psychology of Persuasion
Submitted by MikeC on Thu, 2007-05-03 20:42. | influence: The Psychology of Persuasion (Collins Business Essentials) author: Robert B. Cialdini rating:  ASIN or ISBN-10: 006124189X binding: Paperback list price: $17.99 USD amazon price: $11.51 USD |
This is an excellent book that provides insights into the methods often used to influence peoples' behavior.
Well worth a read, and should be re-read from time to time.
